Episode #27: Lessons from ‘Honey Can Do’ Founder Steve Greenspon

Watch the episode on YouTube HERE

Summary:

In this conversation, Steve Greenspon shares his entrepreneurial journey, detailing the inception and growth of his company, Honey Can Do. He discusses the importance of understanding market needs, the challenges of product development, and the strategies that led to the company's success. Steve emphasizes the significance of innovation, sustainability, and the role of e-commerce in modern business. He also reflects on his experiences and offers valuable insights for aspiring inventors and entrepreneurs.

Key Takeaways:

- Steve's entrepreneurial journey began with his father's influence

- Honey Can Do was inspired by a gap in the home organization market

- Understanding the market is crucial for product success

- E-commerce was a significant growth avenue for Honey Can Do

- Building relationships with retailers is key to business success

- Innovation doesn't always mean creating something entirely new

- Sustainability and scalability are essential for long-term success

- Patience is necessary when developing new products

- The basics often sell better than complex innovations

- Engaging with the community can provide valuable support and insights.

Learn about our guest, Steve Greenspon:

Board Level Strategic Advisor – Company Founder & CEO | Steering Business Strategy, Accelerating Growth, & Facilitating Turnarounds | B2B/B2C | Thought Leader - Quoted in WSJ, Bloomberg, Financial Times, CNBC & CNN

Connect with Steve: LinkedIn

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