Episode #23: From Corporate Life to 7-Figure Entrepreneur: Liz Garcia on Decluttering, Authenticity, and Scaling Your Business
Watch the episode on YouTube here.
Summary:
In this episode of the Inventor's Edge show, Liz Garcia shares her journey from corporate life to entrepreneurship, detailing her experiences in founding multiple businesses, including GW Spice Co. and Storage Theory. Liz discusses the personal catalyst that drove her to pursue her passions, the innovative products her company offers, and the strategies she employs to scale her business. She emphasizes the importance of feedback, authenticity, and the need to declutter both physically and mentally to enhance productivity. Liz also offers valuable advice for aspiring entrepreneurs and highlights the significance of coaching and collaboration in business growth.
Key Takeaways:
- Liz transitioned from corporate life to entrepreneurship.
- Her husband's cancer diagnosis was a catalyst for change.
- Starting a business involves trial and error.
- Authenticity is key in connecting with customers.
- Mistakes should be viewed as learning opportunities.
- Focus on your zone of genius to grow your business.
- Decluttering can lead to a clearer mind and better focus.
- Feedback and testing are crucial for success.
- Hiring help can prevent burnout. It's important to chase your dreams and passions.
Learn about our guest, Liz Garcia:
Liz Garcia is Owner of Storage Theory, a 7-figure home organization brand known for its genius home organization/decluttering products sold on Amazon, Walmart.com, and TikTok Shop. She’s also Co-founder of G.W. Spice Co., a fundraising company supporting schools and student-driven organizations with dry salsa mixes, dip mixes, and taco seasoning.
Liz is the host of The Liz Garcia Show, where she inspires busy, purpose-driven go-getters to take bold action towards the things that light them up—sharing real-life stories, business strategies, and fun decluttering tips along the way.
Most recently with her husband, she now coaches product-based business owners and Amazon sellers on how to grow and scale to 6 and 7 figures.
At her core, Liz is a multi-passionate entrepreneur who leads with boldness, authenticity, and a whole lot of heart—and she's on a mission to help others do the same.
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