Home Services About Contact Blog Podcast Testimonials FAQs My Purchases

IE Episode #16 with Special Guest, Steve Greenberg

Season #1

Click here to watch the episode on YouTube.

Summary:

In this engaging conversation, Scott Putnam interviews Steve Greenberg, known as 'The Gadget Guy,' who shares insights from his extensive experience in the gadget and innovation space. They discuss the unpredictable nature of product success, the importance of problem-solving in gadget design, and the common pitfalls inventors face when launching their products. Steve emphasizes the significance of storytelling in product presentation and offers practical advice for creating buzz and credibility. The episode also features a fun segment where they play 'What the Heck is That?' showcasing various innovative products.

Key Takeaways:

  • A good gadget solves a problem.
  • The success of a product is unpredictable.
  • Inventors need to budget for marketing after product development.
  • Storytelling is crucial in product presentation.
  • Local media can be a great starting point for exposure.
  • Engaging demos are essential for TV segments.
  • Feedback from viewers can improve content.
  • Networking with other inventors is beneficial.
  • The importance of a strong elevator pitch cannot be overstated.
  • Creating buzz requires effort and strategy.

Learn about our guest, Steve Greenberg:

Steve Greenberg is an award-winning author, reporter, TV personality and expert on innovation, new products and technology. Steve Greenberg is the author of “Gadget Nation,” frequent contributor on NBC’s Today Show, and Steve is also the host of YouTube’s Gadget Game Show called “What The Heck Is That?” The game show is sort of “Shark Tank” meets “What’s My Line?”/“I’ve Got A Secret.” During each episode the panelists try to guess the identity of a mystery gadget. Besides YouTube, “What The Heck Is That?” can now also be seen on the streaming platform DBTV. Check out the game show here.

Throughout the year, Steve can be seen demonstrating innovative products in America’s top TV markets including WGN Chicago, NBC Washington DC, FOX Minneapolis, ABC Dallas, NBC Seattle, CBS Houston and about 30 other TV stations. Steve is a judge for innovation competitions around the world including CEATEC in Japan. Steve is a frequent speaker at large events such as FutureVision and IBM’s Innovate Conference.

Steve is a fixture on social media with thousands of followers on X (Twitter), Facebook, IG and LinkedIn. Steve was the host of the Food Network’s "Invention Hunters" and for three years Steve could be seen nationally every weeknight demonstrating innovative products and gadgets on the Discovery Channel’s "Your New House." He also appeared on HGTV’s very popular "Dream Builders" for six years.

Steve was news anchor & reporter for the CBS owned station in Miami. During that time, Steve was honored with 12 Emmy Awards and several national awards including the American Heart Association’s prestigious Blakeslee Award.

Connect with Steve here:

At Inventor’s Edge, we offer:

  • Product Development Courses
  • 1-1 Expert Coaching
  • Group Coaching
  • Membership
  • Insightful Blogs
  • Podcast
  • And More!

Click here to learn more about all Inventor’s Edge has to offer.

Connect with Scott on LinkedIn and scroll down to check out his testimonials from past clients here.

Want to connect with like-minded inventors? Join our private Facebook group for inventors here.

👉Get started on your own product ideas today with our free guides:

🚀IE Scorecard: Is Your Idea Ready?

🚀5 Common Mistakes Inventors Make and How to Avoid Them

🚀5 Steps You Can Take Right Now to Help Get Your Product to Market